News
Why the wakeup call should have come long before the 25M devices ad fraud exposé
2+ week, 1+ day ago (701+ words) AI has industrialised ad fraud, creating a harsh reminder that just because something "looks legit", doesn't mean it actually is. While schemes such as Genisys, uncovered by Integral Ad Science (IAS), infected over 25 million devices worldwide, the industry is approaching…...
Over 80% of Singaporeans encounter harmful online content, majority back stronger regulation
4+ mon, 4+ week ago (425+ words) More than 84% of Singapore residents have encountered harmful online content in the past year, while one in three (33%) reported experiencing harmful online behaviour, according to the Ministry of Digital Development and Information (MDDI)." The findings, drawn from the "Perceptions of digitalisation…...
ANZ’s email blunder: Can internal comms turn the tide?
6+ mon, 2+ week ago (460+ words) Don't miss:Re-writing a contract of trust: Why SIA's KrisFlyer overhaul feels personal MARKETING-INTERACTIVE has reached out to ANZ for a statement. When asked if internal communications could help repair the fallout from such a mistake, communications leaders offered differing…...
SGSecure hijacks feeds with terrifying what-ifs from everyday moments
7+ mon, 1+ week ago (439+ words) In a stark reminder that terror can strike when least expected, the Ministry of Home Affairs (MHA) has teamed up with VML Singapore to launch a jarring new social campaign under the SGSecure initiative. The campaign comprises three short films…...
AXA, Ant Bank and AlipayHK join forces to expand financial management options
8+ mon, 1+ week ago (297+ words) AXA Hong Kong and Macau (AXA) has joined forces with Ant Bank (Hong Kong) and AlipayHK to provide a suite of insurance products services to millions of active AlipayHK users through Ant Bank and its Mini app in the AlipayHK…...
Ant International unveils new AI strategy with GenAI platform for fintechs
9+ mon, 20+ hour ago (60+ words) Ant International, a fintech company, has announced the launch of a new AI platform targeted at super apps and financial services providers. Leveraging generative AI capabilities trained on Ant ... Ant International, a fintech company, has announced the launch of a…...
Geneco calls for social and PR pitch
9+ mon, 1+ week ago (343+ words) Geneco has called a pitch for its social media and public relations remit as it gears up for its next phase of brand and business growth in Singapore. The review will see incumbent agencies PRecious Communications (PR) and The M…...
Cognitive AI expands into APAC with SG office and new regional CEO
8+ mon, 1+ week ago (430+ words) Italian tech and media company Cognitive AI is continuing its global expansion with the launch of a new office in Singapore, appointing Rohan Lightfoot as its CEO to lead operation across the Asia-Pacific region. With its APAC entry, Cognitive AI…...
Malaysian communication and digital ministry to meet Telegram over rampant scam issue
9+ mon, 2+ day ago (156+ words) In a townhall reported by Astro Awani, seen by A+M, Fahmi said that the issue is "not only about scammers, but also pornography and extremism which need to be checked urgently if they are spread through Telegram." Fahmi also…...
DBS SME Banking HK tackles cross-border payment challenges with new campaign
8+ mon, 2+ week ago (325+ words) DBS SME Banking'Hong Kong has partnered with local ad agency Secret Tour HK to unveil a thematic video revolving around "6G swift account payments, to depict the challenges of slow and malfunctioning payment systems, as well as solving the issues consumers…...