3+ day, 10+ hour ago   (622+ words) As AI grows more capable, partnerships become even more important. No single company can build every model, every vertical application or every industry-specific workflow. Rather, the agentic enterprise will be built by a partner ecosystem. Partners are how Snowflake's platform…...

2+ week, 5+ day ago   (708+ words) This post will walk you through how to actually build an end to end streaming to Iceberg demo, using this GitHub Repo. This example is in python but you can test the SDK options (Java, Python, Node, REST), so that…...

3+ week, 3+ day ago   (1238+ words) It’s Friday night. Somewhere — a track in Berlin, a gym in Tokyo, a basketball court in Baltimore — It’s lightweight. It wicks sweat. It moves the way they move. That shirt is one of millions Under Armour will deliver this year....

3+ week, 4+ day ago   (766+ words) In July, we wrote about Snowflake CoCo's ability to scale enterprise AI with trust, organized around three ideas: governing AI costs, grounding AI in enterprise context and bringing trusted AI into the places where work already happens. Together, these controls…...

3+ week, 4+ day ago   (391+ words) AI investment is accelerating, but business value is not always keeping pace. As organizations deploy more agents and AI applications, using the most powerful model for every request can increase costs without meaningfully improving outcomes. The real question is not…...

4+ week, 1+ day ago   (1018+ words) The traditional approach to this problem can be time-consuming and exceedingly expensive. Snowflake allows organizations to minimize these timelines, while also protecting the most valuable data assets. Most companies underestimate the data complexity of a deal until they're already in…...

4+ week, 1+ day ago   (1059+ words) For many C-suite leaders and business executives, the journey to achieving data-driven transformation often comes with a frustrating reality: massive investments in technology, yet agonizingly slow business results. Your company collects petabytes of information: customer feedback, sales numbers, supply chain…...

1+ mon, 4+ day ago   (154+ words) Snowflake Build an Iceberg Lakehouse with Snowflake & Microsoft Fabric OneLake As data volumes increase and AI workloads proliferate, copying and ETL-ing data across systems is no longer sustainable. This hands-on workshop walks through building a fully interoperable, open lakehouse by…...

1+ mon, 5+ day ago   (912+ words) For those cases, Optima Planning now uses dynamic sampling: a small, bounded compile-time read of the relevant data to validate uncertain cardinality estimates each time the query is compiled. The result is plan choices that are designed to adapt to…...

1+ mon, 5+ day ago   (178+ words) Today, we’re excited to welcome the Observe team to Snowflake as we officially closed our acquisition. Last month, we announced our intent to acquire Observe to deliver AI-powered observability to our customers. This acquisition expands our capabilities in the growing…...