3+ day, 11+ hour ago   (622+ words) As AI grows more capable, partnerships become even more important. No single company can build every model, every vertical application or every industry-specific workflow. Rather, the agentic enterprise will be built by a partner ecosystem. Partners are how Snowflake's platform…...

1+ week, 1+ day ago   (161+ words) Every enterprise is drawing up its Data and AI target architecture right now. Most are navigating the same hard questions: how to govern across clouds without friction, how to unify data and AI without duplicating infrastructure, and how to build…...

1+ week, 3+ day ago   (1301+ words) AI agents are no longer just answering questions — they are taking actions. Across engineering, sales and operations teams, agents are reading databases, triggering cloud workflows, modifying CRM records, and executing multistep tasks and self-improving loops. One of the underlying drivers…...

3+ week, 3+ day ago   (1238+ words) It’s Friday night. Somewhere — a track in Berlin, a gym in Tokyo, a basketball court in Baltimore — It’s lightweight. It wicks sweat. It moves the way they move. That shirt is one of millions Under Armour will deliver this year....

3+ week, 4+ day ago   (766+ words) In July, we wrote about Snowflake CoCo's ability to scale enterprise AI with trust, organized around three ideas: governing AI costs, grounding AI in enterprise context and bringing trusted AI into the places where work already happens. Together, these controls…...

3+ week, 4+ day ago   (391+ words) AI investment is accelerating, but business value is not always keeping pace. As organizations deploy more agents and AI applications, using the most powerful model for every request can increase costs without meaningfully improving outcomes. The real question is not…...