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News
Amazon Ads gains a ChatGPT ad surface as Delta Vacations tests first
2+ day, 3+ hour ago (543+ words) Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled. Amazon and OpenAI made a deal so that companies advertising with Amazon can also show ads to…...
Amazon opens B2B deals to 11 million business accounts in 10 markets
5+ day, 1+ hour ago (1024+ words) Sellers need an existing Business Price on each SKU and a 10% minimum discount, rising to 15% at Black Friday. Free event promotion expires December 31, 2026. Amazon opened a business-only discount type to third-party sellers on August 31, 2026, priced against Business Price rather than…...
Explaining Amazon Influencer Program
6+ day, 20+ hour ago (640+ words) The Amazon Influencer Program pays approved creators from two separate commission tables: one for traffic they send, and one for content Amazon places itself. That second stream is the point of the programme. A conventional affiliate exports an audience to…...
Amazon replaces one-at-a-time compliance filing with bulk TRF tool
1+ week, 9+ hour ago (269+ words) Bulk submission replaces per-ASIN filing for testing categories, easing compliance response time. Recovery speed now separates a delay from listing suppression. Amazon enabled sellers on July 24, 2026 to submit test request forms in bulk across multiple stores, replacing a process that…...
Amazon Ads stages Wisconsin campus concert for three brand sponsors
1+ week, 10+ hour ago (211+ words) Gatorade, Michael Kors and SharkNinja each run a themed storefront at the block party, then a Kane Brown concert streams free across five platforms tonight. Kate McCagg, Global Head of Amazon Ads Brand Innovation Lab, framed the shift in distribution…...
Nielsen cuts local TV tuning threshold 80%, ending 24% blind spot
1+ week, 10+ hour ago (359+ words) The one minute qualifier replaces a five minute rule that missed up to 24% of tuning events, starting today in every DMA ahead of the new broadcast season. The four local changes are the One Minute Qualifier, an update to the…...
Trade Desk loses S&P 500 seat the same day 575 jobs end
1+ week, 13+ hour ago (302+ words) Illumina replaces TTD on September 21 after a stock slide erased most of its 2025 gains. Both events landed on September 4, 2026. The September 21, 2026 change instead falls within the ordinary quarterly rebalance cycle that S&P Dow Jones Indices runs each March, June,…...
Amazon DSP gains VAST 4 support on third-party supply in 34 markets
1+ week, 21+ hour ago (720+ words) Version negotiation happens per ad opportunity, yet Stores and Fire TV still accept only VAST 2/3 creatives. What does that split cost cross-channel buyers? Amazon opened its buying platform to the fourth generation of the industry standard for video ad serving…...
Authors gain Amazon ad slots for Audible titles in the US
1+ week, 22+ hour ago (644+ words) Pen name claim in Author Central gates entry, and only Sponsored Products and Sponsored Brands qualify. Vendors got nine markets in 2024, authors just one. Amazon Ads confirmed on August 28, 2026 that authors, including creators who produce titles through the Audiobook Creation…...
FTC and 22 states sue Amazon over 20 billion in hidden ad surcharges
1+ week, 5+ day ago (1241+ words) Complaint covers 1.2 million US advertisers, 500,000 of them small businesses, and a first price rate that rose from 4% to 80%. Whose baseline decides the harm? According to the complaint, that sentence stopped being true in 2018 for Sponsored Brands, in mid-2019 for Sponsored Products,…...