2+ day, 17+ hour ago   (397+ words) In a defeat for Amazon, a federal appellate court on Thursday rejected the company's most recent bid to prohibit Perplexity from shopping on Amazon.com on users' behalf. The move left in place a ruling issued last month by a…...

2+ day, 20+ hour ago   (822+ words) Autonomous functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this rewired world. The technological transition is not theory, but rather a way for brands to gain better targeting options from advertising…...

3+ day, 18+ hour ago   (465+ words) Siding with LinkedIn, a federal judge has dismissed two class-action complaints alleging that the company scans users' browsers to learn which extensions have been installed. In a three-page ruling issued Tuesday, U.S. District Court Judge Vince Chhabria in the Northern District…...

1+ week, 4+ day ago   (234+ words) Don’t be surprised if a phishing email brings down our water or some other critical system. They are highly vulnerable, according a new report from Red Sift. Of those studied, 52% of water and waste organizations lack full DMARC (Domain-based Message…...

1+ week, 4+ day ago   (189+ words) Ad industry groups are urging California Governor Gavin Newsom to veto a recently passed bill that would broadly restrict businesses from selling or sharing consumers' sensitive data -- including precise geolocation information. The measure (Assembly Bill 1542) recently cleared the state legislature…...

1+ week, 4+ day ago   (305+ words) Email phishing and other cyber crimes continue to proliferate, according to a recent report from Red Sift. You have to wonder: What can legitimate marketing companies do about this problem? One possible solution is being offered by Red Sift itself:…...

2+ week, 3+ day ago   (324+ words) Perplexity late Wednesday asked a federal appellate court to vacate an injunction that would ban the artificial intelligence company's shopping agent, Comet, from Amazon. The ban, handed down by U.S. District Court Judge Maxine Chesney in the Northern District of California,…...

2+ week, 5+ day ago   (278+ words) Email senders are facing a scary overseas compliance issue: France is enforcing the guidance on tracking pixels that it had announced in April and fully implemented in July. The Sheppard Mullin Richter & Hampton LLP law firm has issued a commentary…...

2+ week, 6+ day ago   (360+ words) A group of web users based in the United Kingdom have appealed an order dismissing their class-action complaint against PayPal's Honey, a browser extension that offers downloadable coupons. Among other claims, the users contended that Honey violated their privacy by…...

2+ week, 6+ day ago   (244+ words) Nearly a decade after it was first conceived, the Institute for Advertising Ethics is rapidly evolving from its roots as the ad industry's professional certification platform -- educating, testing and certifying ad pros across a range of industry practices -- to something…...