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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,239articles · 30d
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- Aug 14, 2026earliest in window
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News
Xero Taps Argonaut For Global Brand Campaign
3+ week, 2+ day ago (595+ words) Xero, a leading cloud-based small business financial platform in the UK and parts of Asia Pacific with ambitious expansion plans in North America has named San Francisco-based Argonaut as lead creative agency for a global brand ad campaign. The agency…...
Perplexity Battles Amazon Over Shopping Agent Ban
2+ week, 3+ day ago (324+ words) Perplexity late Wednesday asked a federal appellate court to vacate an injunction that would ban the artificial intelligence company's shopping agent, Comet, from Amazon. The ban, handed down by U.S. District Court Judge Maxine Chesney in the Northern District of California,…...
AI Fraud The Ad Industry Has Yet To Discover
3+ week, 3+ day ago (390+ words) AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic has become more sophisticated and more difficult to separate from the real thing. Despite feeling confident in fraud detection, marketers participating in a…...
IAE Morphs From Certification To Self-Reg, Unveils 'Incident' Reporting
2+ week, 6+ day ago (244+ words) Nearly a decade after it was first conceived, the Institute for Advertising Ethics is rapidly evolving from its roots as the ad industry's professional certification platform -- educating, testing and certifying ad pros across a range of industry practices -- to something…...
Pixel Green Light: They Can Be Used With Consent In The EU
3+ week, 2+ day ago (278+ words) Email senders are facing a scary overseas compliance issue: France is enforcing the guidance on tracking pixels that it had announced in April and fully implemented in July. The Sheppard Mullin Richter & Hampton LLP law firm has issued a commentary…...
Apple Maps Rolls Out Ads, Targets Madison Avenue
4+ week, 2+ day ago (418+ words) Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. Since the privacy approach is for all Apple Ads, and the company has multiple advertising platforms, Ads…...
AI Driving Rising Levels Of Manipulative Ad Fraud
4+ week, 16+ hour ago (629+ words) Advertising industry executives are calling on Apple, Google, Microsoft and others with an app store to do more to protect brands and consumers from ad fraud, which has exploded because of artificial intelligence (AI). Integral Ad Science's IAS Threat Lab…...
Amazon Presses Perplexity Shopping Agent Ban
3+ week, 2+ day ago (316+ words) Amazon is urging a federal appellate court to reconsider a recent ruling that allowed Perplexity's Comet assistant to continue shopping on Amazon.com, on behalf of users. In a petition filed Tuesday with the 9th Circuit Court of Appeals, Amazon argues…...
Rewiring The Web For Life Without Cookies
2+ day, 23+ hour ago (780+ words) Autonomous functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this rewired world. The technological transition is not theory, but rather a way for brands to gain better targeting options from advertising…...
IAB Tech Lab Opens Privacy Updates For Public Comment
4+ week, 1+ day ago (328+ words) IAB Tech Lab, the global digital advertising standards body from the Interactive Advertising Bureau, announced Tuesday updates to its Privacy Standards Portfolio. Enhancements to the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF) Version 2.0. which has been…...