4+ week, 1+ day ago   (328+ words) IAB Tech Lab, the global digital advertising standards body from the Interactive Advertising Bureau, announced Tuesday updates to its Privacy Standards Portfolio. Enhancements to the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF) Version 2.0. which has been…...

2+ day, 23+ hour ago   (780+ words) Autonomous functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this rewired world. The technological transition is not theory, but rather a way for brands to gain better targeting options from advertising…...

2+ week, 6+ day ago   (244+ words) Nearly a decade after it was first conceived, the Institute for Advertising Ethics is rapidly evolving from its roots as the ad industry's professional certification platform -- educating, testing and certifying ad pros across a range of industry practices -- to something…...

3+ week, 2+ day ago   (278+ words) Email senders are facing a scary overseas compliance issue: France is enforcing the guidance on tracking pixels that it had announced in April and fully implemented in July. The Sheppard Mullin Richter & Hampton LLP law firm has issued a commentary…...

3+ week, 3+ day ago   (390+ words) AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic has become more sophisticated and more difficult to separate from the real thing. Despite feeling confident in fraud detection, marketers participating in a…...

1+ week, 4+ day ago   (305+ words) Email phishing and other cyber crimes continue to proliferate, according to a recent report from Red Sift. You have to wonder: What can legitimate marketing companies do about this problem? One possible solution is being offered by Red Sift itself:…...

4+ week, 16+ hour ago   (629+ words) Advertising industry executives are calling on Apple, Google, Microsoft and others with an app store to do more to protect brands and consumers from ad fraud, which has exploded because of artificial intelligence (AI). Integral Ad Science's IAS Threat Lab…...

3+ week, 3+ day ago   (275+ words) Some of what we think we know about email for small businesses is wrong, judging by a new study from Flodesk. For instance, image-heavy emails do not depress open rates, contrary to the belief that they will end up in…...

2+ week, 6+ day ago   (360+ words) A group of web users based in the United Kingdom have appealed an order dismissing their class-action complaint against PayPal's Honey, a browser extension that offers downloadable coupons. Among other claims, the users contended that Honey violated their privacy by…...