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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,239articles · 30d
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- Aug 14, 2026earliest in window
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News
AI Fraud The Ad Industry Has Yet To Discover
3+ week, 3+ day ago (390+ words) AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic... Proxy metrics is one of the latest areas, where AI can create improper incentives. This will drive new...measuring the end-quality of all…...
AI Driving Rising Levels Of Manipulative Ad Fraud
4+ week, 16+ hour ago (629+ words) ad fraud, which has exploded because of artificial intelligence (AI). Integral Ad Science's IAS Threat Lab on Thursday...
IAE Morphs From Certification To Self-Reg, Unveils 'Incident' Reporting
2+ week, 6+ day ago (244+ words) trustworthy advertising, especially in the age of AI," explains Andrew Susman, who helped found the...collaboration with the a working group on the ethical use of AI in advertising organized in partnership with the...
Rewiring The Web For Life Without Cookies
2+ day, 23+ hour ago (780+ words) functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this...shoppers discover and evaluate products. In this world, AI agents increasingly discover, evaluate, and purchase...conversions. The optimization of campaigns means AI…...
Amazon Presses To Ban Perplexity Shopping Agent
3+ week, 3+ day ago (249+ words) powerful, fast-evolving, and potentially destructive AI agents may enter their secure systems." Amazon's...
Perplexity Battles Amazon Over Shopping Agent Ban
2+ week, 3+ day ago (324+ words) vacate an injunction that would ban the artificial intelligence company's shopping agent, Comet,...choice during a critical moment in the development of AI," Perplexity adds. Among other arguments, Perplexity...
IAB Tech Lab Opens Privacy Updates For Public Comment
4+ week, 1+ day ago (328+ words) IAB Tech Lab, the global digital advertising standards body from the Interactive Advertising Bureau, announced Tuesday updates to its Privacy Standards Portfolio. Enhancements to the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF) Version 2.0. which has been…...
Amazon Presses Perplexity Shopping Agent Ban
3+ week, 2+ day ago (316+ words) powerful, fast-evolving, and potentially destructive AI agents may enter their secure systems." Amazon's...
Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems
1+ week, 4+ day ago (234+ words) Don’t be surprised if a phishing email brings down our water or some other critical system. They are highly vulnerable, according a new report from Red Sift. Of those studied, 52% of water and waste organizations lack full DMARC (Domain-based Message…...
Apple Maps Rolls Out Ads, Targets Madison Avenue
4+ week, 2+ day ago (418+ words) Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. Since the privacy approach is for all Apple Ads, and the company has multiple advertising platforms, Ads…...