2+ week, 5+ day ago   (215+ words) IKEA UAE, operated by Al-Futtaim, added a Swedish twist to its Back-to-School campaign with a TikTok activation challenging consumers to pronounce some of the retailer’s best-known product names. The Swedish Test recreated the viral pronunciation-filter format on TikTok, asking users…...

3+ week, 5+ day ago   (340+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

3+ week, 5+ day ago   (527+ words) Nespresso UAE will be releasing the latest global brand campaign, fronted by cultural icon and new Global Brand Ambassador, Dua Lipa on 1 September, 2026. The campaign, brought to life in partnership with Publicis Groupe’s LEO Constellations, intends to be a reminder…...

1+ mon, 1+ week ago   (103+ words) Campaign’s Brand Faces to Watch 2026 – Lulwah Alzamil, Digital Marketing Analyst, Qiddiya Investment Company Campaign Middle East Guiding principles Stay curious, think strategically, and focus on impact. I believe great storytelling sparks imagination. My goal is to create stories and experiences…...

1+ mon, 1+ week ago   (68+ words) Campaign’s Brand Faces to Watch 2026 – Jess Homan, Senior PR Manager, Tahaluf Campaign Middle East Side hustle My passion project is investing in my own growth & the industry around me. Whether interviewing global business leaders, speaking on industry panels, expanding my…...

1+ mon, 1+ week ago   (61+ words) Campaign’s Brand Faces to Watch 2026 – Muhammed Nabeel, Art Director, Justlife Campaign Middle East Guiding principles Keep the idea simple, make the craft strong, and never stop experimenting. For him, good creative work should feel fresh, useful, and human, even when…...

1+ mon, 1+ week ago   (120+ words) Campaign’s Brand Faces to Watch 2026 – Mohammed Suhail, Head of Digital Marketing, Dabur International Campaign Middle East Guiding principles Every problem is an opportunity in disguise. I’ve never walked away from a challenge that didn’t teach me something or open a…...

1+ mon, 1+ week ago   (73+ words) Campaign’s Brand Faces to Watch 2026 – Hanyi Sim, Media Marketing Specialist, Huawei Technologies Co., Ltd. Campaign Middle East Guiding principles In an era of rapid tech change,innovation matters only when it serves people.Consumer needs are a starting point; performance…...

1+ mon, 1+ week ago   (112+ words) Campaign’s Brand Faces to Watch 2026 – Diana Safaryan, Performance Marketing Manager, e& Money Campaign Middle East Guiding principles Curiosity sits at the centre of everything I do. By understanding customer behaviours, routines and motivations, I build marketing strategies that feel seamless,…...

1+ mon, 1+ week ago   (126+ words) Campaign’s Brand Faces to Watch 2026 – Tania Bhurgri, Brand Manager - Fabric Care middle East, Procter & Gamble Campaign Middle East Campaign’s Brand Faces to Watch 2026 – Tania Bhurgri, Brand Manager – Fabric Care middle East, Procter & Gamble Guiding principles The best marketeer creates value…...